Cumulus conference Ekaterinburg
Design, Business and Society: Dimensions of Interactions
October 4 – 6, 2012
Ekaterinburg, Russia
Organized by Ural State Academy of Arts/ Russian Designers Association

Publication Series G
Aalto University, School of Arts, Design and Architecture
2013

Editor in chief:
Eija Salmi

Editors:
Victor A. Bragin
Valery G. Gafurov
Larisa A. Govorukhina
Isa Ojala
Justyna Molik

ISBN 978-952-60-0061-9 (print)
ISBN 978-952-60-0062-6 (pdf)
ISSN 1795 1879 Cumulus working papers (pdf)
ISSN 1456 307X Cumulus working papers (print)

Kyriiri Oy
Helsinki 2014

© Copyright: Aalto University School of Arts,
Design and Architecture and the authors.

PDF VERSION
Cumulus WP_Ekaterinburg 30_13

OPENING WORDS

5 Sergey S. Gavrilovich
Welcome from the Sverdlovsk Regional Government

6 Kirsi Popova
Welcome from the Finnish Embassy in Moscow

7 Christian Guellerin
Design Management vs Scientific Management

9 David Balkwill
Industry and Education and Designers

11 Marjo Mäenpää
Industrial Projects and Societal Impact in Education

KEYNOTE SPEAKERS

15 Sergey P. Postnikov
A Creative Breakthrough: Towards the 45th Anniversary of the Ural State Academy of Architecture and Arts

18 Maxim M. Kryukov
Over One Hundred Years of Art in The Urals: Department of Design, The Ivan Shadr Art School in Ekaterinburg

20 Tim Moscovitch
Design and the Creative Economy

REPORTS

23 Victor A. Bragin
The Distinguishing Features of the Industrial Designer Training Methodology at the Department of Industrial Design, Ural State Academy of Architecture and Arts

25 Natalya S. Kulikova and Maxim M. Kryukov
Academic Education as a Basis for Training Graphic Designers

27 Yuri V. Nazarov
The Peculiarities of Industrial Design Development in the Post-Soviet Period

29 Vladimir B. Sanzharov
Design on the Edge…

32 Sergey A. Shashmurin
Ural Optical and Mechanical Plant: Main Approaches to the Designing of Modern Medical Facilities

35 Gennady V. Vershinin
Development of Project Culture and Russian Design

37 Larisa V. Zhelondievskaya, Veronica E. Barysheva
Sign Form Semantics in Terms of Territorial Branding

SHORT PAPERS AND ABSTRACTS

39 Oksana A. Bakerkina
Design Education in the Ural Region: a Modern Outlook

41 Tatiana Yu. Bystrova
The New in Contemporary Design Products

42 Olga B. Chepurova
Design Traditions and Innovation in Multicultural Space

44 Vilena F. Faizullina and Kamila K. Gumerova
Using Interactive Technology in Design

46 Vera P. Falco
The Visual Component in the Training of Vocational Education Teachers in the Field of Design

47 Anastasia A. Ivanchenko
Comparative Analysis of Elements of Psychodesign for the Elderly Taking into Account Their Place of Residence

49 Liudmila V. Kokoreva
Design and Society (Design and Authorities)

51 M. I. Korzina, O. A. Kostyuchenko, M. A. Potashova, A. A. Lysenko, V. A. Lysenko, A.T. Guryev, I. S. Mayorov
Modelling the Visual Interface of the Web Site for the “Information Technologies in Design” Session of the “Regional Informatics” International Conference

53 M. I. Korzina, M. A. Potashova, A. A. Lysenko, V. A. Lysenko, A.T. Guryev, I. S. Mayorov
Web-site Design Based on a Systems Design Information Model

55 Alla B. Kosterina and Kseniya S. Kosterina
‘Art-isation’ of Modern Design

56 Natalia V. Kramskaya
Design in the Context of the Two-LevelSystem of Education: a Russian and a European experience

58 Vitaly S. Krokhalev
Industrial Design of the 21st Century as a Means of Humanization of Environment and Aesthetic Education of Society

60 Irina I. Kurakina
Ethnic and Cultural Traditions in Undergraduate and Graduate Fashion Design Courses

62 Valery A. Kurochkin
The Role of the Ural Museum of Design for Shaping the Aesthetic and Ecological Outlook of the Regional Community

64 Natalya N. Lichmanyuk
Social Responsibility of Business and a New A. Maslow Hierarchy of Needs

66 Marina V. Pankina
Socio-Cultural and Environmental Aspects in the Contents of Designer Education

68 Elena E. Pavlovskaya
Prospects for Engagement of Design Education in the Solution of Region’s Social and Cultural Problems

70 Zoya M. Pestereva
Poster Competition in the Graphic Designer Training Process

72 Lyubov Ye. Ponomareva
The Concept of a Teaching Aid for a Course of Composition in theThree-Level System of Art Education

75 Marina D. Popkova
Design as a Symptom of Non-Classical Culture

77 Grigory O. Proshin
What is Design and What Is Not Design?

79 Svetlana G. Shleyuk
Interaction and Collaboration between the Orenburg State University Courses of Freehand Drawing/ Painting and Design and Orenburg Regional Museum of Fine Arts

81 Elena Zh. Shupletsova
The Innermost as the Basis of Living Space

82 Valery N. Smirnov
A Course of “Organisation of Design Activity” at Novosibirsk State Academy of Architecture and Arts, Russia

84 Vladimir V. Tipikin, Natalya V. Kolbina
Design Project Graphics: Embodiment of an Idea

87 Anna A. Usmanova
A Thing as an Object of Industrial Art

88 Anna Yu. Zorina
The Role of Education in the Evolvement of a Designer’s Professional Ethos

90 List of Cumulus Members