We organize a workshop at NordiCHI’16 conference, in which we aim to bring service, marketing, and (human-computer) interaction designers together. Nordes people are warmly welcome!

The call for papers is at https://blogs.aalto.fi/multixd and below.

Important Dates

August 1st, 2016      – Deadline for papers

September 3, 2016  – Notification of acceptance

October 23rd or 24th – Workshop (one full day)

Keywords

Multi-touchpoint design; Experience design; Service design; Omnichannel design; User experience; Customer experience; Brand experience

Description

A burgeoning topic in the field of user experience (UX) is designing users’ experiences in different channels and touchpoints between an organization and the user. The work so far has largely focused on responsive transmedia design. However, when UX design meets service design, a deeper and broader perspective of the topic emerges: how users’ experiences evolve along the customer journey through different touchpoints. Multi-touchpoint experience design aims to build a harmonious experience journey through the touchpoints.

This one-day workshop aims to clarify the terminology in this emerging research area, understand the opportunities and challenges of multi-touchpoint experience design through case studies in different application contexts, identify intriguing research themes, and build a community in this area.

More information

https://blogs.aalto.fi/multixd

Workshop organizers

Virpi Roto, Aalto University, Finland

Heli Väätäjä, Tampere University of Technology, Finland

Effie Law, University of Leicester, UK

Rachel Powers, Tata Consultancy Services, USA